New Trends in the Ceramic Tile Industry: From Single-Product Competition to Full-Ecosystem Value Transformation

In December 2025, the China Building and Sanitary Ceramic Association, in collaboration with the China Building Decoration Association, released the "White Paper on the Development of China's Building Ceramic Industry", which conducted a comprehensive assessment based on multiple dimensions such as product innovation capabilities, quality control, market penetration rate, and user reputation, and listed a top ten brand list, becoming an authoritative "navigation marker" for the transformation period of the building ceramic industry.

Driven by the dual forces of consumption upgrading and green low-carbon policies, leading brands have fully completed the strategic transformation from "a single tile supplier" to "a high-end space decoration solution service provider", following the deep-seated logic of industry development. The technological competition focuses on high-end niche markets such as K-gold craftsmanship, starry sky lighting, and low-carbon energy conservation, pushing the tile industry to break through towards high-end and customized directions.

According to the data, the scale of China's ceramic tile market exceeded 450 billion yuan in 2025, the penetration rate of high-end customized ceramic tiles increased to 18%, and the revenue growth rate of leading brands reached 22.6%. The structural upgrading trend was significant. After the implementation of the "Green Building Materials Product Certification Implementation Plan", the industry's carbon emission standards will further decrease by 15% in 2026, forcing enterprises to accelerate the green manufacturing process.